By David Haven Blake
Liking Ike unearths the famous function that celebrities and ads enterprises performed in Dwight Eisenhower's presidency. Guided by way of Madison street executives and tv pioneers, Eisenhower cultivated recognized supporters as a fashion of creating the broad-based help that had eluded Republicans for two decades. whereas we regularly reflect on John F. Kennedy and his Rat Pack entourage because the starting of presidential glamour within the usa, celebrities from Ethel Merman and Irving Berlin to Jimmy Stewart and Helen Hayes usually seemed in Eisenhower's campaigns. Ike's political profession was once so saturated with stardom that rivals from the ideal and left accused him of being a glamour candidate.
Author David Haven Blake tells the tale of the way Madison road executives strategically introduced celebrities into the political technique. according to unique interviews and lengthy ignored archival fabrics, Liking Ike explores the altering dynamics of megastar politics as americans adjusted to the tv age. by way of the Twenties, entertainers have been many times drawing exposure to their favourite applicants, yet with the increase of tv and mass ads, political advisers started to professionalize the way in which that celebrities introduced cognizance to presidential campaigns. In conferences, memos, and tv scripts, they charted a technique for leavening political programming with big name interviews, musical performances, and difficult tv spectaculars.
Commentators frightened in regards to the doubtless superficial values that tv had brought to political campaigns, and writers, filmmakers, and fellow politicians criticized the effect of glamour and exposure. yet regardless of those lawsuits, Eisenhower's legacy could live to tell the tale within the next careers of John F. Kennedy and Ronald Reagan-and, eventually, offer a template for the presidential campaigns of Barack Obama, John McCain, Donald Trump, and Hillary Clinton.